Posted by - Mayur Vyas
With so many engineering colleges, students are graduating from these colleges like mass production produce with no practical knowledge of application in the real world. Fresh graduates enter the world thinking that we will get the best job as we are professionals. Colleges boast of campus interviews and placement in leading companies. Have you ever thought how many people get placed with top companies that too in the field that they have specialized in? What happens to the rest?
Digital marketing is one great opportunity for fresher (College Graduates) to make a career in. All that you require is good command over the English language and some creative writing skills. Digital marketing uses the internet to market the products or services that are offered by various companies. Digital marketing is going to be the most effective to spell the success of a company.
Most companies in India also have started believing that their online presence is a must and the tools of the digital world provide major opportunities and effective market presence. In the near future there is going to be great demand for web content writers and social media managers. The education system in India is yet to accept and implement the changes in the syllabus but you can pursue this as a career with your self-study and self development.
A web content developer must understand the product and write about in such a manner so at to convey the information, utility and ease of access to the visitor on that web page. The content must fulfill all the seven ‘C’ of communication. The content should be written so has to hold the visitors attention as well as convey information.
What is social media marketing (SMM)? It is a process of attracting traffic to your website through the social media networks like FB, LinkedIn etc. This is going to be a very important aspect of marketing and social media managers will specialize in this task.
Digital marketing allows a person with about two years experience to earn up to 5 lakh rupees per annum in India while in the USA/UK its almost three times. Think out of the box and choose digital marketing as a career option.
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