Google Panda was released in 2011. Its effects were visible in April 2011 just within two months of its launch. Google Panda changed the ranking of most sites by changing its search engine ranking algorithm.
Sites that contained more advertising content lost the ranking while new and social networking sites ranked higher. Using artificial intelligence the sites were then ranked as per the quality and content that people actually desired. Human quality testers were employed to measure and rate the websites based on various parameters. The Google Panda machine was created to look for similarities to rank the sites according to quality as per actual people.
Google wants to put an end to the ‘spam’ problem for which it came up with an algorithm update. The main goal was to identify the websites that were consistently of poor quality and the contents did not match the search keywords.
In 2012 it is as early as January Google started rolling out Panda Update to be precise Jan 18 2012 when Google lunched first Panda updates of 2012 and 10 overall. The Panda update on April 27 2012 was the most talked Google algorithm update of the year 2012 that created lot of panic in the minds of webmasters around the world. Website sitting on top on Google ranking was all of a sudden vanished from ranking. Since them Google launched many algorithm update almost every month.
As the 2012 about to finish as we are in middle of December there are no sign of Panda update as of now but, you never know with Google it could or could not, and keep plans safe for 2013.
To keep your ranking higher on Google Search Engine, add useful, relevant and unique content to your website. Don’t stuff keywords, copy other sites or have lots of ad content on to your site.
For detail Google panda update and other Google ranking algorithm update visit these sites.
Resource -
